This is my 15th year in the industry and the fourth year of owning my own agency, but if we are going to be honest I was doomed from a young age! Real Estate was always the topic of our dinner table conversation, my grandfather was an agent in the 60's, my father was an agent in the 80's and then my parents opened their own boutique agency in the 90's which they ran for more than 15 years until they decided they were ready for a break from the industry in 2010. So with mixed emotions we closed the doors to Richard Carter Realty (which has now reopened) and walked into Ray White. I must admit, it was with apprehension that we sold our small family agency to the largest franchisee in Australasia... But as it turns out it was the right move for both my family and me personally / professionally.
I believe that this industry is a balance between people and property - both are equally important as the other, so enjoying people and also loving real estate, from construction to design & architecture is a good mix for me because I'm genuinely interested.
I work hard and it goes without saying that I will always try and get the best price possible for an owner. I thrive from tailoring different campaigns for each property & constantly pushing the boundaries with different marketing ideas. Some work, some don't work as well. But at least we aren't stagnant. One sale method doesn't suit every property - it constantly needs to be adjusted according to the market.
I am straightforward and honest - the sale process can be exciting and enjoyable so I aim to take as much pressure away from an owner & just deliver the information required to make an informed decision. Without any pressure!
CONTACT SOPHIE CARTER
M : 0412 488 313
E : firstname.lastname@example.org